A gallery-quality online presence that showcases your paintings, connects you with collectors worldwide, and turns every visit into a sale — from first impression to framed artwork on their wall.
“Art deserves more than a social media grid. We build immersive online galleries that honour the craft, tell the story behind every piece, and give collectors a seamless path from discovery to ownership.”
We are a web and mobile development studio based in London, specialising in high-performance digital products with premium design and a focus on measurable results.
Cutting-edge technologies to ensure performance, security and scalability.
A selection of our recent work. Want to see more? Just ask.
Discovery is not yet complete — the details below reflect what we know before the questionnaire. Each card will be updated with your specific briefing, references, and preferences once we have had our discovery call.
Your work is original, handmade art — each piece unique. The website must communicate that authenticity, giving every painting the space and presentation it deserves rather than treating it like a commodity product.
To be confirmed after discoveryPaintings are grouped into themed collections or curated series. Each collection tells a cohesive story — the website should present them as editorial experiences, not just category filters.
To be confirmed after discoveryYou accept bespoke commission requests tailored to individual collectors. The website needs a dedicated commissions flow — a form that captures the client's vision, dimensions, colour preferences, and timeline.
To be confirmed after discoveryCollectors should be able to purchase original paintings directly through the website. Stripe handles secure payment processing, with support for one-off purchases, deposits on commissions, and potential gift cards.
To be confirmed after discoveryBuyers need to inspect texture, brushwork, and detail before committing. A full-screen lightbox with zoom capability is essential — paired with Cloudinary delivery to ensure images load fast without sacrificing resolution.
To be confirmed after discoveryYou are a Finnish artist building a presence in the London art market. The website is a cornerstone of that brand launch — positioning you within the contemporary London art scene while keeping your Finnish identity and origins visible.
To be confirmed after discoveryThe visual direction should feel closer to a gallery or art institution than a typical e-commerce shop — generous white space, elegant typography, minimal chrome, and artwork that commands attention on every screen.
To be confirmed after discoveryFrom browsing a collection to completing a purchase, every touchpoint should feel considered and unhurried. No cluttered product pages, no aggressive CTAs — a calm, confident presentation that lets the work speak for itself.
To be confirmed after discoveryThe online art market ranges from large aggregator platforms to independent artist websites. The strongest position is one that combines gallery-quality presentation with a seamless, direct-to-collector e-commerce experience.
| Reference | Strengths | Weaknesses | Insight |
|---|---|---|---|
| Saatchi Artsaatchiart.com | Massive audience, established collector trust, strong SEO presence | High commission fees (35%), generic template look, artist has little brand control | Collectors already use Saatchi — but a personal site builds long-term brand equity and keeps 100% of revenue |
| Artsyartsy.net | Prestigious positioning, gallery and auction house relationships, editorial content | Gated behind galleries, very difficult for independent artists to list, expensive | Aspire to Artsy's editorial quality and prestige aesthetic without the gatekeeping |
| Etsy (Art Category)etsy.com | Large buyer base, low barrier to entry, good for prints and lower price points | Craft-market perception undermines premium pricing, no brand differentiation | Avoid the Etsy aesthetic entirely — the website should signal gallery-tier quality, not marketplace |
| Jessica Zoobjessicazoob.com | Strong personal brand, beautiful imagery, collector-focused content, editorials | Dated UX in places, could benefit from improved shop flow and mobile experience | Strong reference for tone and personal brand storytelling — improve on the e-commerce execution |
| Mintedminted.com | Polished product presentation, strong framing upsell, good gift/gifting UX | Aggregator model, artists share revenue, no individual brand identity | Borrow the clean product presentation and framing visualisation concept for the artwork detail pages |
The website will occupy a distinctive position: the personal warmth and story of an independent artist site combined with the polish and trust signals of a premium gallery. Collectors can browse curated collections, read about the work, zoom into brushstroke detail, and complete a purchase — all without leaving a beautifully considered, brand-consistent experience. No commissions to a platform. No compromise on brand identity.
Complete page structure and feature set, organised by delivery version. Specific page copy and content will be confirmed after the discovery session.
MoSCoW Prioritisation — Must Have (essential), Should Have (important), Could Have (desirable).
Data structure, API routes, and integrations — built for a scalable, maintainable art e-commerce platform.
We believe the best results come from collaboration. You follow every stage of the project in real time, with weekly deliverables for validation and full visibility into what is being built. No decision is made without your approval.
Defined cadence to maintain alignment and delivery rhythm.
| Ritual | When | Duration | Channel |
|---|---|---|---|
| Kick-off Meeting | Project start | 60 min | Google Meet |
| Status Update | Weekly | 30 min | Video call |
| Delivery Review | Per milestone | 45 min | Live presentation |
| Quick Updates | 2× per week | Async | Email / Slack |
| Feedback Window | After each delivery | 3 business days | Document / Figma |
Direct access to progress, design and documentation — all shared.
Communication: Email (formal decisions) + Google Meet (calls) + Slack or WhatsApp (quick messages)
Project: Our own tracking panel — visual board with access to follow progress
Design: Figma — interactive prototypes with direct comments
Code: GitHub — private repository with automatic deployment
Documents: Google Drive — shared project folder
5 phases with approval milestones between each stage.
Payment tied to concrete deliverables. You only pay for what is delivered and approved.
Total value to be confirmed together after final scope validation.
This structure guarantees transparency — each payment is released only after formal approval of the corresponding phase.
What's included: Custom UX/UI design · Front-end and back-end development · CMS configured for artwork catalogue management · Integrations (Stripe + Shop + Commission form + Analytics) · Performance and SEO optimisation · QA and cross-browser testing · Production deploy · 30 days of post-launch support for adjustments and fixes.
To ensure the project meets its deadlines and quality expectations, we need the following commitment from you:
Note on deadlines: Delays in content submission or feedback may impact the timeline proportionally. Content not provided by Week 2 will be substituted with placeholder — any later replacement will be treated as a change request.
Clear conditions that protect both parties and ensure a professional, transparent relationship.
We do not abandon projects after launch. A 30-day warranty is included, with ongoing maintenance plans available.
Immediate coverage after launch, at no additional cost.
| Type | Response | Resolution | Included? |
|---|---|---|---|
| Critical bug (site down) | 1–2 hours | 4–8 hours | ✓ Yes |
| High bug (broken functionality) | 4–8 hours | 24–48 hours | ✓ Yes |
| Medium bug (visual/UX) | 24 hours | 3–5 business days | ✓ Yes |
| Minor content adjustments | 24 hours | 48 hours | ✓ Yes |
| New features / functionality | — | — | Plan or CR |
| Redesign of approved sections | — | — | Plan or CR |
After the 30 days, we offer plans to keep your site updated, secure and evolving.
The next step is a 30-minute discovery call to understand your work, your collectors, and what you want the website to achieve — before we write a single line of code.
Book a Discovery CallThis proposal is valid for 30 days from the date of issue.